WHY IT WORKED: Atrium at EastLake Vistas is one of the last neighborhoods to be built in this successful, 3,200-acre community just south of San Diego. Move-up buyers responded to the large plans and architectural details.
Davidson, which had built a neighborhood in the same community a couple of years earlier, expected that those buyers would be ready to move up to larger, more luxurious homes. The builder was right.Plentiful bedrooms (four to six) appeal to buyers with large, extended families.Distinctive architecture, including a covered bridge that connects the two separate wings in Plan 3, is a big draw.The best-selling Plan 3 is the largest home offered. At a spacious 4,258 square feet, it boasts a two-car garage plus a tandem garage, an interior courtyard with inglenook, and four and a half baths.
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PROJECT CREDITS
Project: Atrium at EastLake Vistas, Chula Vista, Calif.; Sales started: January 2006; Sales through November 2006: 22; Units planned: 68; Price: $987,900 to $1,082,900; Unit size: 3,720 to 4,258 square feet; Builder/Developer: Davidson, Del Mar, Calif.; Architect: R. Douglas Mansfield Architects, Laguna Beach, Calif.; Landscape architect: MW Peltz and Associates, Solana Beach, Calif.; Interior designer: Design Line Interiors, San Diego eric figge photography