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Feb. 26--LAKEWOOD RANCH -- A local real-estate investment firm said Thursday it has completed its purchase of thousands of home lots and dozens of model homes from a bankrupt Florida builder.
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A Houston-based firm does all the heavy lifting in marketing and executing the resales.
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After sleeping on the floors of his model homes for 52 nights and selling 101 houses, the 72-year-old goes home to his own bed.
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Entrepreneurs are starting up new home building businesses across the country. With low overhead and unencumbered by past debts, the builders say they are nimble enough to survive now and positioned to thrive when the market rebounds.
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Tankless water heating, high-performance HVAC add to builder’s existing efficient building standard.
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A commissioner, testifying before Congress, indicates that the government is casting its net wider to uncover wrongdoing in the housing and lending sectors.
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Four top designers share their strategies for keeping the pizzazz for less cash.
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Homes designed for women hit their mark.
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The sense of smell has the strongest connection to the emotional part of the brain
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Leverage the power of residents, vendors and local businesses to keep costs down
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The right products keep the Builder LivingHome glowing green.
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In-model cooking demonstrations for Realtors draw big crowds.
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Model homes designed for fictitious buyers translate into real-world sales.
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Put a shine on your sales center and models every day.
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New marketing and sales techniques with proven results.
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MODEL HOMES ARE ESSENTIAL MARKETING tools for many builders. But these homes can also be among the more vulnerable elements on jobsites, which are often susceptible to illegal entry and theft.
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IN 1988, AFTER NEARLY 20 SUCCESSFUL years in real estate and home building, Gene McKown went belly-up, a victim of an economic slide in the Southwest brought on by collapsing oil prices. Two decades later, the 62-year-old McKown—in partnership with co-owners a generation younger—not only has recovered from that setback but also can lay claim to being Oklahoma City's largest and most innovative builder.
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How often do buyers enter a splendidly appointed model home and say, “I want that,” but are frustrated because the cost of those furnishings would bust their budgets, or they have no way of purchasing the products? Apparently too often for D.R. Horton, which is why the industry's largest builder is marketing homes in its communities in North and South Carolina with models branded under well-known furniture labels or under familiar names of home-décor retailers whose products are showcased.
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Most every builder strives to help prospective buyers envision themselves in one of its new homes, to see themselves cooking dinner, creating family memories, or just hangin' out watching TV. But Centex Homes' Los Angeles/Central Coast division gave real life to that vision with a campaign called HomePlay, in which professional actors portray a family living in one of the builder's model homes.
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EVEN BEFORE IT PUT A SHOVEL IN THE GROUND AT RAVENNA, a 42-unit “boutique” community of oceanfront homes in San Clemente, Calif., builder John Laing Homes' South Coast division had a pretty good idea of how it would theme the grand opening of the models and first phase of sales. “Our market research during the design phase told us that prospective buyers were very interested in the arts,” says Linda Mamet, vice president of sales and marketing, adding that most of the project's buyers were expected to come from the local area. “We started thinking about how to add that to the experience of visiting the model homes.”