Table of Contents July 2009

Products

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  Outside Slider

  Sliding patio doors get a much-needed overhaul.

   

Inside Story

• Guard Dogs

  Changes within existing communities have met with occasional owner opposition.

   
• 

  Heavy Lifting

  A Houston-based firm does all the heavy lifting in marketing and executing the resales.

   

Top Shelf

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  Rapid Tools Rapid Warrior Multi-Use Utility Knife

  Utility knife transforms into a hand saw.

   
• 

  WAC Lighting LEDme Light Bars

  Undercabinet LED light lasts up to 50,000 hours.

   
• 

  Sno-Blox-Snojax Decorative Snow Guards

  New decorative snow guards add flair to the category.

   
• 

  Hilti HDMB Core Bits

  Core bits designed for easy drilling in masonry.

   
• 

  KILZ Clean Start Zero-VOC Primer

  New primer line offers high hiding and low odor.

   
• 

  Tile-Redi Redi-Niche

  Preformed shampoo niche offers moisture protection.

   
• 

  Temple-Inland GreenGlass Panels

  New shaft liner panel offers protection from mold and noise.

   
• 

  Bertazzoni Dual-Fuel Range

  New Italian range line comes in various colors.

   

Digital Home

• Home Theater Roadmap

  CEA and CEDIA Standards Committee creates a roadmap for home theater audio design.

   
• 

  Surround Sound

  Builders and integrators are discovering that presented properly wireless whole-house audio can be very profitable.

   

Features

• A Simpler Plan

  Community and energy efficient top their lists of priorities.

   
• 

  Brave New World

  After the bust, builders might be surprised at what future shoppers will want to buy. What they're building, though, doesn't always match with what future buyers say they want.

   
• 

  Redesigning Retirement

  By 2011, half of all homeowners will be over 50. But the current housing landscape doesn't necessarily provide what they want -- or need.

   
• 

  Hear Them Roar

  Millennials make up almost a third of the U.S. population, and they will fundamentally change how you do business.

   
• 

  Dreaming in Color

  But where builders and their products fit into that vision differs for each buyer group.

   

National Beat

• New Jewel in Crown

  Emerald is the highest level of certification a home can achieve under the National Green Building Standard.

   
• 

  Going Green

  The NAHB is helping its members build homes and communities that are more environmentally responsible.

   

Last Word

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  Marketing Expert Says Builders Can Reach New Buyers By Building Relationships With Them

  Seth Godin doesn't think discounting will continue to be effective bait.

   

Other Articles

• Shaping Up

  Housing recovery won't work unless financing for home buyers and home builders is available at terms that work.

   

• No Time Like the Present

  We can’t go back in time, but we can make sure we don’t make the same mistakes again.

   

• Accessible by Law

  Communities in which universal design legislation is already in effect.

   

• Club Sandwiches

  Why more Boomers are living with their parents and kids.

   

• The Active Adult Option

  Interest in age-qualified communities is growing.